Pricing
Two markets. One model. Always flat.
The same subscription model runs in both markets. A fixed monthly fee — not a percentage. Your bill is identical whether you have a quiet Tuesday or your busiest Saturday ever.
Why incumbents can't copy this
They started on commission.
We started on subscription.
"Uber Eats switching to subscription would cut their revenue 80% overnight. Bolt Food tried to compete on commission in South Africa — backed by billions — and pulled out entirely. We're not competing on that battlefield."
How VAYA works
Fair for every side of the transaction.
Our philosophy
One question drives every decision we make.
"Is this fair? Fair for the restaurant. Fair for the rider. Fair for the customer. If it's not fair for all three, we don't do it."
That's not a marketing line — it's how we built every policy, every price, every feature from the ground up. The gig economy has spent years extracting value from the people doing the work. VAYA puts it back.
Meet the founder
Built by a regular guy who got tired of making other people wealthy.
"I'm not a tech founder in a suit. I'm a regular guy who spent years making other people wealthy — while the people actually doing the work got squeezed. I love a BBQ, I love my friends, I love keeping things simple and real. VAYA came from that place."
Before VAYA, Marc managed retail operations on cruise ships — teams of 15+, concurrent sales, marketing, and customer operations running simultaneously. Then came to the UK and drove for Uber, sold on the promise of good money and freedom. The expenses made sure neither was true. But it meant he saw exactly what the platform takes — from inside the car, on the worst nights, doing the maths that don't add up.
VAYA is the platform he built when he got out of it. The one he wished existed when he was in the seat. Built for the restaurant owner who can't afford to lose another 30% this month. Built for the rider who's working full days and still can't make the numbers add up. Built from the ground up to be fair — because he's been on the wrong end of unfair.
Get involved
Restaurant owner, rider, or investor — we want to hear from you.
Find out exactly how much you'd save on VAYA versus your current platform. Two months free. No contract. No risk.
Get in touch → 🛵Keep everything you earn. One flat monthly fee and that's it. Join the waitlist for Cape Town and Birmingham.
Join the waitlist → 📈SEIS-eligible raise. Cape Town pilot 2026, Birmingham to follow. Deck and one-page brief available on request.
Request the deck →Where we're going
Cape Town pilot. Birmingham next.
Then everywhere the model works.
Observatory zone. 4km radius. 20 restaurants and 30 riders to start. Six months to validate the model at SA cost base — a fraction of what UK validation would cost — before bringing proven unit economics back to the UK.
VAYA's first UK city, launching once the Cape Town pilot validates the model with real numbers. Uber Eats charges Birmingham restaurants the same 30% it charges everywhere else. That changes when VAYA arrives.
Every new city adds two subscriber pools — restaurants and riders. The model doesn't change. The platform gets stronger with every one.
Contact
Ready to talk?
Find out what you'd save. No obligation, no pressure.
hello@vaya.app →Keep everything you earn. Join the waitlist for Cape Town and Birmingham.
hello@vaya.app →SEIS-eligible. Cape Town 2026, Birmingham to follow.
hello@vaya.app →