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⚠️ The Triple Dip
Why are you getting charged twice every time you order food?
Every time you order on Uber Eats or Mr D, the platform takes money twice — from the restaurant on one side, and from the rider on the other. You pay for both.
Dip 1
+/−25%
The platform charges the restaurant.
Every order placed through current delivery platforms costs the restaurant up to 25% in commission. To survive, the restaurant raises their app prices. That R80 / £7 burger becomes R100 / £9. Nobody tells you. You just pay it.
+
Dip 2
Again
The platform takes a cut from the rider too.
You also pay a delivery fee on top of that inflated food price. But the rider doesn't get all of it. The platform takes a cut of that too — on the same order. In South Africa, current delivery platforms pay riders just R2.20/km. In the UK, around £1.50/mile. Riders in both countries went on strike demanding better: R6/km in South Africa, £2/mile plus a £5 minimum in the UK — backed by the IWGB union. The platforms didn't budge. The riders still deliver. The platform still takes its cut.
+
Dip 3
Surge.
And almost nobody talks about this one.
During busy periods — Friday evenings, rain, weekends, events — the platform applies a surge multiplier of 2×, 3×, or more. Automatically. Without asking you. The customer pays 50–100% more on the delivery fee. The rider sees maybe 15–20% extra. The platform keeps the same commission percentage on a much higher total — so its absolute cut grows the most. Three dips. One order. Every time.
=
Result
You pay. They win.
Three dips. Three people losing. One platform winning every time.
You pay more than you should. The restaurant earns less than they deserve. The rider takes home barely enough. And when demand spikes, the platform automatically takes even more — from the same order, the same people, with no warning. Every. Single. Time.
Here's what VAYA does instead.
One flat subscription. No commission. Standard and peak rates — always fixed, always published. No hidden multipliers. Ever.
Simple pricing
One flat fee. No commission. No surprises.
Restaurants pay a flat monthly subscription. Riders keep 100%* of every fare and tip. Customers pay no booking fee. Ever. Two markets. Same principle.
*Riders pay one small flat monthly fee — never a cut of any fare.
🇿🇦
South Africa
Cape Town pilot · 2026
🍽️ Restaurants
R800/month max
R27/day
Tiered: R300 Starter · R500 Growing · R800 Active. Zero commission. Two months free.
🛵 Riders
R500/month
R125/week
Keep 100%* of every fare and tip. Never out of pocket — shortfall rolls forward. *Subscription is the only cost — never a cut of any fare.
Delivery rates · 100% to rider
R7/km
Standard
R8.50/km
Peak
R10 flag fall · R25 minimum fare · vs Uber Eats R1.20/km
🛒 Customers
R0 booking fee
Always
No booking fee. No service charge. Restaurants on VAYA don't pay 25% commission — so they don't need to inflate their prices.
vs Uber Eats SA · restaurant doing R50k/month
Pays ~R15,000 commission. On VAYA: R800 flat. Saving: R14,200/month · R170,400/year.
Our ask — meet us halfway
We know you raised delivery prices to cover commission. On VAYA you don't need to. We're not asking you to drop to in-restaurant prices overnight — just bring them down 15%. Here's what happens:
Uber Eats
R102
customer pays
you keep R73
VAYA halfway
R92
customer pays
you keep R92
In restaurant
R80
customer pays
you keep R80
Customer pays 10% less than Uber Eats. You earn R19 more per item. Everyone wins.
🇬🇧
United Kingdom
Birmingham · Phase 2 · 2027
🍽️ Restaurants
£60/month flat
£2/day
One flat fee. No commission on any order. Whether you do £5k or £50k in orders — your bill never changes.
🛵 Riders
£30/month
£1/day
Keep 100%* of every fare and tip. Deducted from earnings — never out of pocket. *Subscription is the only cost — never a cut of any fare.
Delivery rates · 100% to rider
£2.10/mile
Standard
£2.60/mile
Peak
£1.50 flag fall · £5.00 minimum · riders demanded £2/mile — VAYA delivers it
🛒 Customers
£0 booking fee
Always
No booking fee. No service charge. Restaurants on VAYA don't pay 25% commission — so they don't need to inflate their prices.
vs Uber Eats UK · restaurant doing £15k/month
Pays ~£4,500 commission. On VAYA: £60 flat. Saving: £4,440/month · £53,280/year.
Why riders are VAYA's best asset — and what we set out to achieve for them.
Side by side — SA & UK, real distances, real numbers.
What the rider takes home — VAYA vs current platforms
At 4km: VAYA pays the rider R38. Uber Eats pays ~R19. Same distance. VAYA pays nearly double — because the platform takes nothing from the fare.
At 2 miles: VAYA pays the rider £5.70. Uber Eats pays ~£3.10. Same distance. VAYA pays nearly double — because the platform takes nothing from the fare.
📊 Restaurant monthly cost
What restaurants pay — VAYA flat fee vs commission at different order volumes
VAYA rates are fixed and published. Competitor delivery fees are dynamic — they vary by time, demand, and location. Ranges shown are typical observed rates, not guaranteed amounts.
🇿🇦South Africa — delivery fee to customer & rider earnings
Distance
Uber Eats Customer pays
Mr D Food Customer pays
VAYA Customer pays · rider earns
Riders demanded R6/km via strike · earnings at that rate
2 km
R20–R35* rider earns ~R16
R20–R35* rider earns ~R14–R16
R25 (rider R25 · 100%*)
R12 2km × R6
4 km
R30–R50* rider earns ~R19
R30–R50* rider earns ~R14–R18
R38 (rider R38 · 100%*)
R24 4km × R6
6 km
R40–R65* rider earns ~R21
R40–R65* rider earns ~R14–R20
R52 (rider R52 · 100%*)
R36 6km × R6
*Uber Eats and Mr D Food use dynamic pricing — fees vary by time, demand, and location and are not published as a fixed rate card. Ranges shown are typical observed rates in Cape Town. ⚠️ Surge note: During busy periods (Friday evenings, weekends, rain, events) Uber applies a surge multiplier of 2×, 3×, or more — automatically, without asking you. A 2km delivery priced at R25 could cost R50–R75+ at peak surge. Here's the part nobody advertises: when surge kicks in, the customer pays 50–100% more. The rider gets maybe 15–20% more. Uber keeps the same commission percentage on a much higher total — meaning Uber's actual cut grows with every surge. VAYA charges a fixed rate. No surge. Ever. VAYA rates: R7/km standard + R10 flag fall. R25 minimum. *Riders pay one small flat monthly fee — never a cut of any fare.
🇬🇧United Kingdom — delivery fee to customer & rider earnings
Distance
Uber Eats Customer pays
Deliveroo Customer pays
VAYA Customer pays · rider earns
Riders asked for via IWGB
1 mile
£3.50–£5.00* rider earns ~£4.31
£3.00–£5.00* rider earns ~£4.10
£5.00 (rider £5.00 · 100%*)
£5 min
2 miles
£4.00–£6.00* rider earns ~£5.50
£4.00–£6.00* rider earns ~£5.60
£5.70 (rider £5.70 · 100%*)
£7
3 miles
£5.50–£8.00* rider earns ~£7.00
£5.00–£8.00* rider earns ~£7.10
£7.80 (rider £7.80 · 100%*)
£11
These are per-trip figures. A rider completing 2–3 trips per hour at 2 miles average earns £11.40–£17.10/hour on VAYA — putting them at or above UK minimum wage (£12.21/hour) once order density builds. The figures riders struck for (£5 min + £2/mile) are per-trip demands, not hourly rates. VAYA meets and beats those per-trip figures — and on a busy shift, the hourly earnings follow.
*Uber Eats and Deliveroo use dynamic pricing — fees vary by time, demand, and location. Ranges shown are typical observed rates in Birmingham. ⚠️ Surge note: During busy periods Uber and Deliveroo apply surge multipliers of 2×, 3×, or more — silently, without prior notice. A 2-mile delivery priced at £5.70 could cost £11+ at peak surge. The customer pays 50–100% more. The rider gets maybe 15–20% more. The platform collects the same commission percentage on a much higher total — so surge is most profitable for the platform, not the rider. Neither Uber nor Deliveroo publishes when or by how much surge will apply. VAYA charges a fixed rate. No surge. Ever. VAYA rates: £2.10/mile standard + £1.50 flag fall. £5.00 minimum. *Riders pay one small flat monthly fee — never a cut of any fare.
The name
Four letters. Four meanings.
VA
Spanish · go
Movement. Energy. The rider on the road, the food on its way. Always moving. That's the platform in two letters.
YA
Spanish · now · you
Right now. Urgency. Your food is already moving. And ya also means you — built for the people it actually serves.
VÍA
Spanish · by way of
The route. The connection. Restaurant to rider to customer — all linked by the same platform, fairly, on every order.
¡Vaya!
Spanish · would you look at that
An exclamation. Wow. There it is. The reaction when a delivery platform finally works the way it should — for everyone.
Four letters. Fair for customers. Fair for drivers. Built for the people, by the people. Everyone wins.
Meet the founder
Built by a former Uber driver who'd also worked delivery for a major supermarket and a parcel service — and saw a gap in the market to help people.
Marc Jones · Founder, Go Platform Ltd t/a VAYA
"I'm a regular guy who saw a gap in the market and designed something which I hope would benefit society. Not a suit, not a pitch deck merchant — just someone who spent years on the road and decided to do something about what I saw."
Before VAYA, Marc managed retail operations on cruise ships — teams of 15+, running sales, marketing, and customer operations simultaneously across multiple venues. That experience taught him how to build something people actually want to use, and how to run it properly.
When he came to the UK, he drove for Uber. It gave him something most platform founders never have — a ground-level view of exactly how the system works from the inside. Every fare, every route, every night when the numbers didn't quite add up. He understood the gap not from a boardroom but from the driver's seat.
VAYA is what he built with that knowledge. The platform he would have wanted when he was out there. Designed from the ground up to be fair — for the restaurant owner who deserves to keep what they earn, for the rider who deserves a rate that reflects the work, and for the customer who deserves to know their money is going to the right place.
We're the underdog
And we need you to back us.
We're a small team going up against giants with the cash reserves to slash their prices, push us out — and quietly raise them back up once we're gone. We know that. We're going ahead anyway, because restaurants and riders deserve better than they're getting today.
We're 100% committed to the people who build this with us. All we ask in return is the same commitment back — and that you spread the word.
Get involved
Restaurant owner, rider, or investor — we want to hear from you.
🛒
What VAYA means for customers
£0 / R0 booking fee
No booking fee. No service charge. No hidden extras. Ever.
Fixed delivery rates
Standard and peak rates — both published, both fixed. No unpredictable surge multipliers.
Fairer food prices*
Restaurants on VAYA don't pay 25–30% commission — so they don't need to inflate delivery prices to cover it.
100% to your rider
Your delivery fee goes entirely to the person delivering your food. Not split with a platform.
*We ask restaurants to pass their saving on to customers by bringing delivery prices closer to in-restaurant prices. We hope they do — and we believe most will, because lower prices mean more orders. We can't guarantee it, but we can make it possible.
Cape Town pilot. Birmingham next. Then everywhere the model works.
🇿🇦
Pilot · 2026
Cape Town, South Africa
Observatory zone. 4km radius. 20 restaurants and 30 riders to start. Six months to validate the model at SA cost base — a fraction of what UK validation would cost — before bringing proven unit economics back to the UK.
🇬🇧
Phase 2 · 2027
Birmingham, UK
VAYA's first UK city, launching once the Cape Town pilot validates the model with real numbers. Uber Eats charges Birmingham restaurants the same 30% it charges everywhere else. That changes when VAYA arrives.
🌍
Beyond
More cities. Same model.
Every new city adds two subscriber pools — restaurants and riders. The model doesn't change. The platform gets stronger with every one.
Competitor figures (commission rates, rider earnings, surge pricing) are based on publicly available industry data, academic research, and union-published demands. Sources and full references: va-ya.co.uk/sources · hello@vaya.app
